Social-demographic is a term used by the media industry used to categorize consumers by ‘social class’. Social-demographic is used by companies when deciding on the target social class to sell their product to.
A - Upper middle class
B - Middle class
C1 - Lower middle class
C2 - Skilled working class
D - Working class
E - Those at the lowest level of subsistence
Target Audience
When creating a product for an audience to consume it is vital to consider the target audience especially when it comes to advertising.When deciding on a target audience the things that need to be considered are:
1) gender
2) social class
3) age
4) location
Stereo-typically young people are most likely to use social network and to utilize modern technology however recent studies have shows that the fastest growing demographic on twitter is the 55-64 age bracket. This demographic has grown 79% since 2012 . For Facebook it has grown by 56%. It is mow apparent that all age groups are influenced by social media and by technology.
Gender
Research shows that a lot of females watch psychological thrillers because they enjoy the story behind the events that take place in the movie , it has also been shown females like the intellectual side of strange psychologically challenging behavior that features in psychological thrillers.
Action thrillers are dominated by males who enjoy the intense action however some woman who might find the main (male) characters attractive will watch , this can also happen if a male finds the female actress attractive.
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